Name When deciding on the name our founders researched various native Rajasthani names. After days of brainstorming and research, a prevalent ‘Marwari’ word, Aachho which means ‘too good’ struck the chord. The name truly symbolises our motto ‘Feel Good With Us,’ and its uniqueness has helped us create higher recall value amongst our customers. Colour The primary brand colour, Pink is inspired by the Terracotta colour of Jaipur’s walled city, also regarded as the Pink City. The other primary hue of golden is a homage to the royal history of Marwars in the state. Symbol The traditional Mandana rangoli designs made from chalk pastels are commonly seen as wall and floor art on most mud houses across the rural parts of Rajasthan. Geometric pattern mandanas became the perfect muse for our logo symbol, allowing us to create a distinctive identity for the brand.